Recent Blogs

Arizona Chile Roasters – a Fiery Brand

March 2, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Giery Brand: Arizona Chile Roasters Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a business that manufacturers a product that is key to the chile industry. […]

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Marketing 101: the 7Ps of Marketing – People

February 21, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part V in our series on the fundamentals of marketing using the 7Ps with a discussion of People. When you really think about it, are customers buying your product or are they buying into the people in your organization who […]

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Constructing a Home Builders Association Brand

February 16, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Santa Fe Area Homebuilders Association Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Home Builders Association. Joining us on-air was Kim Shanahan – Executive Officer […]

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Marketing 101: the 7Ps of Marketing – PRODUCT

February 13, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part IV in our series on the fundamentals of marketing using the 7Ps with a discussion of Product. When you are creating product strategy, put yourself in the mind of your target audience. The customers and potential customers you are […]

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