Recent Blogs

How Product Lifecycle Influences Marketing

January 16, 20170 Comments

Once a Day Marketing™ featured video blog: Product Life Cycle Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are discussing the classic product life cycle introduced by Raymond Vernon in the 60′s and how it still impacts marketing in 2017. Products evolve a lot like people. They are born, […]

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Los Lunas: a Community That Works

January 10, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Los Lunas: a Community That Works Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a New Mexico community. Joining us on-air was Ralph L. Mims, Economic […]

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Being #1 in the Minds of Your Customers

January 9, 20171 Comment

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are talking about being #1 in the minds of your customers and why it is so important for your business. When customers decide to make a purchase, they tend to buy the product that commands the top place in their minds […]

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Update Your Marketing Plan for the New Year

January 3, 20170 Comments

Once a Day Marketing™ featured video blog: Develop Your Marketing Action Plan Hello, I’m Jim Glover, “That Branding Guy” at Once a Day Marketing™. Today we are discussing the importance of creating a good marketing action plan. The marketing action plan (MAP) is a valuable tool to identify the important marketing action items for your […]

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