Recent Blogs

B Corp: Is it Right for Your Business

March 27, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are discussing the concept of social enterprise and whether or not it is a positioning to consider for your brand. A social enterprise is a company or organization that uses common business strategies to drive improvement in the environmental or human […]

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Branding a Unique Market

March 22, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding a Unique Market Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a unique neighborhood market. Joining us on-air were Jane & Jay Winter – owners […]

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Marketing 101: the 7Ps of Marketing – POSITIONING

March 20, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing a bonus – Part VIII in our series on the fundamentals of marketing using the 7Ps with a discussion of Positioning. Positioning is an essential first step in creating a brand and it’s important that it be established prior to […]

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Radio: a Powerful Advertising Channel

March 14, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Radio Strategies for Your Marketing Toolkit Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how radio advertising can boost your branding and marketing. Joining us on-air was Jess Preston – […]

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