Smart Monday

Holiday Greetings from Once a Day Marketing

December 22, 20130 Comments

Once a Day Marketing™ featured video blog: Happy Holiday from Once a Day Marketing Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are starting the week by wishing you a happy holiday. You’ve worked hard to enhance your brand during the year,great job. You deserve […]

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Tactical Implementation – Opening The Playbook

December 15, 20130 Comments

Once a Day Marketing™ featured video blog: Field Tactics: Making the Right Plays Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and those of you that follow my blog know I am an avid football fan. I see many similarities between preparing for a football game and […]

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Planning Your 2014 Branding Strategy

December 7, 20130 Comments

Once a Day Marketing™ featured video blog: Time to Think Strategically for Next Year Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and it’s time to start thinking about your strategic solutions for next year. Strategic planning is critical to the success of your organization. You now […]

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Allocating Marketing Resources

December 2, 20130 Comments

Once a Day Marketing™ featured video blog: Is Your Brand a Cash Cow Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and today and we are discussing the Boston Consulting Group Growth-Share Model of where to allocate marketing resources. BCG created this growth-share model in 1970 but […]

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