Strategy

The Importance of Place Branding

March 20, 20180 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of community branding in today’s mobile and social world. It’s easy to think about branding running shoes, restaurants and sports cars. Customers wouldn’t know about these brands if there wasn’t a concerted marketing effort to ensure these […]

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Differentiating the Brand: Santa Fe Skate School

March 13, 20180 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing with the owner of a school who teaches skateboarding safety. Joining us on the show was Joe Lehm – Founder of Santa Fe Skate School, dedicated to teaching kids safe skate […]

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Journey to Brand a Worthy Cause

February 28, 20180 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing with the founder of a non-profit dedicated to veterans. Joining us on the show was Rob Jones – Founder of Rob Jones Journey, a non-profit organization dedicated to raising money for […]

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The Branding Story of a Cannabis Dispensary

February 28, 20180 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing with a newly re-branded cannabis dispensary. Joining us on the show were Jon Peddie and Adam Nelson, owners of Billo cannabis dispensary in Steamboat Springs, Colorado. Jon and Adam’s goal is […]

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