Archive for March, 2013

Aligning with Brand Lovers

March 26, 20130 Comments

Continue Reading »

Brand Image and Brand Identity (Smart Monday/Positioning)

March 19, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are going to talk about brand image and brand identity. You have heard the expression “image is everything”. Let’s take a look at brand image. Brand image is the perception of your brand in the minds of […]

Continue Reading »

Back to Top