“Jim Glover and Dave Hayduk, Those Branding Guys, are well-known radio personalities in Santa Fe, but their live presentation to the Santa Fe Area Home Builders Association was even better than their radio program. Their ability to convince skeptical builders that their “brands” reside in the minds of their consumers and not in their marketing materials and logos, really made an impact on the group, and in particular on me as the Executive Officer of the association.”
Executive Officer, Santa Fe Area Home Builders Association
Why James Glover
Once a Day Marketing partner James Glover is an engaging presenter and enjoys sharing his wealth of branding knowledge and wisdom with his audience. Glover has extensive experience lecturing to businesses, organizations, and universities.
Once a Day Marketing offers dynamic and insightful lectures on branding, marketing and media that captivate and inspire audiences large and small.
Brand Bold vs Brand Old
Successful brands do whatever it takes to be number one in the minds of their target markets. They know how important it is to Brand Bold. Companies that Brand Old keep doing what they’ve always done as they watch their market share fade away. This lecture rattles the cage of branding and encourages all brands to be bold.
Marketers frequently attempt to make their brand all things to all people. This lecture stresses the importance of brand positioning and how it shapes all subsequent branding and marketing activities.
The people within your organization are a critical element of your brand. This lecture highlights that each employee, partner and vendor is a brand ambassador and describes how they should behave to create favorable brand impressions in the minds of your customers.
The 7Cs of Successful Inbound Marketing©
Everyone talks about inbound marketing but what elements are required to launch a successful campaign? Once a Day Marketing has identified the seven components that will drive results.
Producing Winning Videos and the Power of Video Blogging
Videos are key to demonstrating the benefits of your product and sharing your branding story. This lecture looks at producing compelling videos and integrating the content into your social media campaign.
7Ps of Marketing
The 7Ps of Marketing are powerful tools to use for enhancing your brand. This lecture looks at each “P” in detail and how strengthening each component will build a strong and recognized brand.
Once a Day Marketing leads informative and action-oriented workshops related to all of our lectures.
“Jim’s workshop on brand positioning was very well received by a group of small businesspeople at the Chamber. 100% positive reviews by the attendees. I would highly recommend Jim’s services to a business or organization.”
Executive Director, Santa Fe Chamber of Commerce
In addition to onsite lectures and workshops, Once a Day Marketing shares presentations to clients utilizing online webinars.
James Glover Appearances
Hutton Broadcasting Radio Group
Live Work Los Lunas
Los Alamos Entrepreneurs’ Network
Acoma Business Enterprises
Friday Networking Lunch
Summit 15/Social Enterprise Alliance Conference
Santa Fe Area Home Builders Association
Western Association of Fish & Wildlife Agencies (WAFWA)
Conservation Business Managers Association (CBMA)
StartUp Santa Fe
New Mexico Green Chamber of Commerce – Albuquerque
Santa Fe Chamber of Commerce
Tourism Association of New Mexico
Leadville, Colorado Chamber of Commerce
The Kiwanis Club of Santa Fe
Valencia County Chamber of Commerce
Taos County Chamber of Commerce
2013 New Mexico Rural Forum
University of California, Irvine (UCI)
University of New Mexico, Anderson School of Management
University of Illinois Urbana-Champaign College of Business