Archive for December, 2015
Brands That Might Sunset in 2016
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at brands that may not survive in the year ahead. We have discussed numerous times that to remain successful a brand has to be unique, relevant and resonate with their customers and potential customers. Another key element to brand […]
Locally Branding a Nationwide Business
Listen to our featured Ask Those Branding Guys™ radio show podcast: Legal Shield Independent Agent Zia Cross Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a national business at the local level. Joining us on the show […]
Tips to Improve Your Pricing
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are reviewing tips that may improve your pricing structure. Pricing your product is much more complex than it appears. There are numerous strategies for setting prices that include discounting, dynamic pricing and newer models featuring no tips. Once you settle on […]
Branding a Historic New Mexico Inn
Listen to our featured Ask Those Branding Guys™ radio show podcast: Historic Mabel Dodge Luhan House Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a Historic Inn in Northern New Mexico. Joining us on the show was […]
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