Recent Blogs
Branding: Telling Your Side of the Story
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at the importance of consistently telling your brand story. Brand identity is how you want your company, product or services to be perceived by your target customers. Brand image is how these customers actually perceive […]
Creating Apps Customers Will Love
Today is Digital Friday at Once a Day Marketing™ and we are discussing smart phone and tablet app development for your business. Both Apple and Google claim more than 800,000 third-party programs available for iOs and Android platforms. That’s a lot of choices for mobile users. Despite all this product selection, how many apps do […]
Nike Direct to Consumers
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we looking at a recent report about Nike’s Direct-to-Consumers (DTC) sales. The Oregonian reported that Nike’s direct-to-consumer sales, either through nike.com or their own stores, are on the rise. I’m sure Nike is pleased with these results as […]
Writing and Editing to Enhance Your Brand
Listen to our featured Ask Those Branding Guys radio show podcast: Writer Editor Anne Maclachlan Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing how the quality of written content you share reflects on your brand. On our radio show Ask Those Branding Guys, […]
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