How To Hire Experts: Media Producer

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are sharing the fourth installment in a series of discussions all focused on practical advice you can use when you consider hiring experts to assist you with branding and marketing.

Media is an essential tool to promote your brand and products. Using video increased SEO over sites with text only and watching a product video makes consumers feel more comfortable about their buying decision. When it is time to create the video about your company and brand, invest in professional media production to ensure you are sharing the right message and meeting customers’ needs in a crisp and polished video production.

There are two main areas of expertise in creating video: media producers and media production companies. The media producer is the person who provides creative input and manages the production as well as other professionals. Media production companies are sometimes just that. They know how to capture images and edit, however, they may not have the creative capabilities you require. Selecting a first rate media producer is the most important element to a successful video.

Qualifications to review when you are considering a media production company include general production skills; they should be very familiar with cameras, capturing images and providing the kind of shots you are looking for. The professional you hire should also be very competent in audio production.

Graphics and animationare powerful tools that will enhance the production value of a video or media production. Validate the company you are interviewing has a good graphic eye, knows animation and how to make images appear on the screen as you expect them to look. Editing is another important element. The media expert should be able to take the footage they shoot and turn it into a compelling story that has a beginning, middle and end regardless of the length.

Lastly, the media professional should be comfortable working across various platforms. They should know traditional video production and understand what it takes to run video successfully on a smart phone, computer, tablet, video wall, kiosk or any of the other environments where media is used today.

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Knowledge • People • Process • Strategy • Tactics
Tagged with: 7Ps of Marketing • James Glover • media producer • Once a DY Marketing • that branding guy