Branding with Fast Company Co-Founder Alan Webber

November 10, 20150 Comments

Alan Webber's New Foundation

Alan Webber’s New Foundation

Listen to our featured Ask Those Branding Guys™ radio show podcast: Fast Company Co-Founder Alan Webber

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing with the co-founder of a dynamic business publication.

Joining us on the show was Alan Webber, entrepreneur, author and founder of One New Mexico. Webber’s accomplishments include Managing Editor of the Harvard Business Review and Co-Founder/Manager of award-winning Fast Company magazine among many.

The idea for Fast Company was born out of Webber’s recognition of four fundamental changes taking place: globalization, digital technology, a new generation coming of age and diversity. He envisioned the magazine as a cross between Harvard Business Review and Rolling Stone. The positioning for Fast Company was hip for a changing world, innovative, creative and driven by the four fundamental shifts.

To differentiate Fast Company from Fortune, Businessweek and Forbes, a very different look and feel was created. The text-only cover of the first issue displayed the four propositions Fast Company believed in which set the tone for the future branding of the magazine.

Alan has authored numerous books including Rules ofThumb -52 Truths for Winning at Business Without Losing Yourself. The book is based on lessons learned throughout his career and shares the rule and what it means. Rule #4: Don’t implement solutions, prevent problems; this is a great mindset for business owners to use when considering their brand and customer service.

Webber’s tip for individuals building their brand: Remember that you are a brand. Reflect on your unique qualities, offering and how you add value. Glover reminded listeners that if you are not happy with your brand you can change it over time through branding efforts.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on KVSF 101.5 FM.

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