Viva Vino Campaign Boosts New Mexico Wine Industry

December 4, 20170 Comments
New Mexico Vineyard

New Mexico Vineyard

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing challenges of a venerable New Mexico industry.

Joining us on the show was Chris Goblet – Executive Director of the New Mexico Wine organization. The mission of the group is to promote, protect and provide education regarding the wine industry in New Mexico where we have been growing grapes first brought by the Spain colonists for over 400 years.

Since joining the organization, Chris has been focused on rebranding and enhancing the image of New Mexico wineries. The name of the group was updated from the New Mexico Wine & Grape Growers Association to New Mexico Wine. Chris likes the play on words – it is the name of the group but also their product.

New Mexico Wine is working to create a more modern, hip image for their 40+ membership of family owned vineyards and wineries across the state. The recently launched Viva Vino slogan is being embraced by customers.

Member vintner Gruet is the second largest producer of sparkling wine in the country with national distribution. St. Clair winery boasts a chain of restaurants around the state featuring their product. Numerous other well established wine makers as well as new vineyards are working to produce excellent wines in the high and low desert areas.

Goblet noted that New Mexico wine brands are beginning to be noticed through winning awards.

Enjoy the show!

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