Nambé: Branding Museum Quality Designs

Marianne Tenenbaum • December 4, 2017 • 0 Comments

Nambé Forte Collection

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing challenges of a Santa Fe retail business.

Joining us on the show were Rachel Trudeau and Tracey Smarsh, Corporate Sales Manage and Sr. Director of Retail and eCommerce, respectively for Nambé, a designer and manufacturer of museum-quality pieces in their collections of serveware, barware, home décor and gift items. The company was founded in 1951 in the town of Nambé, New Mexico from which it takes its name.

One of Nambé’s differentiators is the eight-metal alloy that is used to create classic metal bowls. This secret sauce allows the serveware to go from the freezer to temperatures of 500 degrees. Their belief in form and function also sets the company apart. Nambé does not only rely on their classic designs; jewelry has been re-introduced after a long hiatus and, in keeping with current decorating trends, concrete is being included in new pieces.

Target customers include any demographic that is interested in entertaining at home. To share the message about their brand, the Nambé team uses social media and e-newsletters along with print advertising, finding it effective for the older segment of their audience.

There are six brick and mortar Nambé stores in the Southwest, each location carries the entire line of merchandise to enable shoppers to experience the products in person if desired.

As for branding challenges, Rachel and Stacey agree that growing name recognition is something they continue to drive in their sales and marketing efforts.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That Branding Guy™ every Saturday at 2:00pm (MDT) on KTRC 1260 AM or stream live on SantaFe.com

Filed in: Positioning (Bonus) • Product • Promotion • Strategy
Tagged with: ecommerce • retail