Knowledge
The Best of Ask Those Branding Guys Radio Show 2014
Listen to our featured Ask Those Branding Guys radio show podcast: The Best of Ask Those Branding Guys 2014 Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we looked back at the best of our 2014 branding guests. What a great year. Co-Host […]
Which Advertising Agency is Right for You?
Once a Day Marketing™ featured video blog: Selecting Your Advertising Agency Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at outsourcing marketing support for your company, specifically focusing on advertising agencies. Advertising agencies will create your branding and marketing and may also act as your media buyer. […]
Ensuring High Esteem for Your Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at an essential component of brand stature: esteem. The Y&R Brand Asset Model addresses brand stature and brand strength, two critical components of a Power Brand. (I recommend you take a moment to study more about the Y&R Brand […]
Top 10 Branding Tips
Listen to our featured Those Branding Guys radio show podcast: Ask Those Branding Guys Top 10 Branding Tips Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we shared our Top 10 branding and marketing activities that all business should be doing to achieve […]
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