Knowledge
Enhancing Your Brand with Technology
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how embracing technology can enhance all aspects of your brand. Although technology can mean various things depending on who you ask, we are focusing on technology tools and how we use them. These tools encompass everything from your car […]
Enhance Your Brand with Great Design
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how important it is that customer encounters with your brand are visually appealing, send the message you want to convey and provide instant recognition of the brand. Visual cues about your company and brand are essential for customers to […]
National Brands Are Making Communities Homogenous
This is Jim Glover, That Branding Guy and Marianne Tenenbaum, branding strategist, for Once a Day Marketing™. Today we are taking a look at how popular national brands are impacting the individuality of community brands. In our blogs we frequently stress the importance of a brand being unique, compelling and believable to ensure it clearly […]
The Ripple Effect of Branding
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a quick look at the ripple effect of branding. Until a week ago or so, I wasn’t giving any thought to Oklahoma University or its Sigma Alpha Epsilon fraternity. But a video that captured some members of the ΣΑΕ […]
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