Knowledge

Shaping Your Brand’s Personality

James Glover • August 4, 2014 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at your brand’s personality. When your friends think of you, what comes to mind? Do they see you as friendly, helpful, adventurous, cheerful, trustworthy, engaging? Each trait is part of your personality and something that draws your friends to […]

Finding the Right Media Producer

James Glover • July 28, 2014 • 0 Comments

Once a Day Marketing™ featured video blog: Selecting a Media Producer Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how vital professionally produced media is to your brand. Media is an essential tool to promote your brand and products. Using video increased SEO over sites with text […]

The Secret for Creating a Great Ad

James Glover • June 23, 2014 • 0 Comments

Once a Day Marketing™ featured video blog: What Makes a Good Ad Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the keys to creating a great print advertisement. The first guideline is the 40/40/20 Rule and it’s very straight forward. 40% of the ad should be […]

Branding Tips from a Social Media Navigator

James Glover • June 10, 2014 • 0 Comments

Listen to our featured Those Branding Guys radio show podcast: Social Media Navigator Wendy Forbes at Wendy92 LLC Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and harnessing the power of social media. Joining us on the show was social […]