Smart Monday
Creating Brand Relevance and Resonance
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday, and we are going to discuss brand awareness. Many companies feel that their product is for everyone and they should market to everyone. The reality is that awareness is not the main element in increasing brand strength; how relevant […]
Are Customers Recalling Your Brand? (Smart Monday/Positioning)
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are looking at brand recognition and recall. Brand recognition means potential customers have some understanding of your brand even if they don’t know where that awareness came from. Recall is when customers can actually name your brand […]
“Ask Those Branding Guys” New Radio Show (Smart Monday/Positioning)
Hello there, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and I am excited to share with you news about my brand new radio show designed to enhance your branding and marketing. The show is called “Ask Those Branding Guys,” and I am co-hosting with my long time […]
Brand Image and Brand Identity (Smart Monday/Positioning)
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are going to talk about brand image and brand identity. You have heard the expression “image is everything”. Let’s take a look at brand image. Brand image is the perception of your brand in the minds of […]
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