Brand Image and Brand Identity (Smart Monday/Positioning)

March 19, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are going to talk about brand image and brand identity.

You have heard the expression “image is everything”. Let’s take a look at brand image. Brand image is the perception of your brand in the minds of your customers. That perception is built over time given the experiences they have with the brand and is unique to each individual.

Brand identity is what you want customers to perceive about the brand. All of your strategies and tactics should be designed to create the desired perception and position of the functional and emotional benefits of your product or service.

Branding is the process of aligning the customers’ brand image with your brand identity. With consistent branding you will influence how customers think about your brand and shape their actions, such as considering and buying your product on a regular basis.

Click here to watch our Once a Day Marketing™ video:  Brand Image is Everything

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at  You may also contact James Glover at (505) 501-1330 or email

© 2013 Once a Day Marketing™.  All rights reserved.

Filed in: 7Ps of MarketingDay of the WeekPositioning (Bonus)Smart Monday

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