Smart Monday
Positive Emotions Drive a Strong Brand
Once a Day Marketing™ featured video blog: Emotional Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing the power of emotional branding. Recently I was in Philadelphia, PA and had the opportunity to experience the national historic sites in the City of Brotherly […]
Looking at Your Brand Stature
Once a Day Marketing™ featured video blog: Brand Stature Defined Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are concluding the series looking at the Young & Rubicam (Y&R) model around brand stature. Y&R determined that there are two elements that make up brand stature, […]
How Strong is Your Brand?
Once a Day Marketing™ featured video blog: Brand Strength Defined Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we reviewing an old Young & Rubicon (Y&R) model specifically looking at brand strength. Y&R determined that there are two elements that make up brand strength, differentiation and […]
Inspring Your Marketing Ideas
Once a Day Marketing™ featured video blog: Inspiring Your Marketing Ideas Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are reminding you of the purpose of our daily blog and branding resources. We launched Once a Day Marketing™ to assist you in marketing and branding […]
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