Smart Monday
Anything Can Be Branded
Once a Day Marketing™ featured video blog: You Can Brand Anything Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are reminding you that anything can be branded. Having a recognized brand is critical to your business success because customers buy products or services they know […]
Understanding the Unique Selling Proposition (USP)
Once a Day Marketing™ featured video blog: Unique Selling Proposition (USP) Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are reviewing one of the most important marketing principles ever identified: Unique Selling Proposition or USP. Rosser Reeves explained USP back in 1960 and there are […]
Emotional Branding Captures Commitment
Once a Day Marketing™ featured video blog: Making Memories and Emotional Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing emotional branding. There is a branding rule that reads: If you capture the mind, you gain behavior. If you capture the heart, you […]
Mindshare is Your Marketing Goal
Once a Day Marketing™ featured video blog: Golden Rule: Mindshare = Market Share Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday, and we are taking a look at mindshare. You work hard to create a great product or service for potential customers. If these prospects can easily […]
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