Tag: that branding guy

Do Customers Love Your Brand?

March 3, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are asking you to consider whether or not your customers love your brand. The Beatles once sang “All you need is love.” This is certainly true when it comes to brands. If customers love a brand they will be loyal, seek […]

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Branding with the Firefly Principles

February 17, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: Rubina Cohen and the 4Cs of the New Economy Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed branding in the amazing times we live in. Joining us in the studio was Rubina […]

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Disney and the Mouse That Roars

February 17, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at The Walt Disney Company and why their brand continues to be loved by their fans. The Walt Disney Company was selected by Yahoo Finance as the company of the year of 2013. Intrabrand chose Disney as one of […]

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Power Branding for Success

February 11, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: Author Steve McKee and Power Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed power branding and how to leverage the success of the world’s best brands. Joining us in the studio […]

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