Tag: that branding guy
Tesla: Innovating Place and Process
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at Tesla Motors and how the company is reinventing the car buying experience. There is already a lot of buzz about what Tesla is doing to take on the traditional automobile industry with its premium electric vehicles. They understand […]
Enhancing Your Brand with Technology
Listen to our featured Those Branding Guys radio show podcast: NM Tech Council Eric Renz-Whitmore Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how embracing technology can enhance all aspects of your brand. Joining us on air was Eric Renz-Whitmore, Community […]
Milk Life: Shaking Up the Milk Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the recent retirement of the ad campaign “got milk?” in favor of the new “Milk Life.” For the past 20 years, the American dairy industry has promoted “got milk?” in its effort to keep milk top of mind […]
Great Design Enhances a Brand
Listen to our featured Those Branding Guys radio show podcast: Graphic Design with Dave Garner Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed how important it is that customer encounters with your brand are visually appealing and send the message you want […]
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