Tag: physical evidence
Small Gestures Reinforce a Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how even small gestures can reinforce a brand in the mind of customers. We have said many times that a brand resides in the mind of the customer and is comprised of simply everything. When you consider your brand […]
Great Design Enhances Your Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how important it is that customer encounters with your brand are visually appealing, send the message you want to convey and provide instant recognition of the brand. Visual cues about your company and brand are essential for customers to […]
Office Space is a Key Part of Your Brand
Hello, I’m Marianne Tenenbaum, Branding Strategist for Once a Day Marketing™. Today we’re discussing how your office space is a critical component of the physical aspect of your brand. In many of our blogs we have written extensively about the 7Ps of Marketing and how physical evidence such as packaging, design and signage are visual […]
PayPal: Creative Branding
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are sharing a great example of inspired branding. Recently I had the opportunity to stay in Phoenix, Arizona for a few days. Next to my hotel was a building for PayPal, an international e-commerce business allowing payments and money transfers to […]
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