PayPal: Creative Branding

May 12, 20140 Comments

PayPal Signage

PayPal Signage

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are sharing a great example of inspired branding.

Recently I had the opportunity to stay in Phoenix, Arizona for a few days. Next to my hotel was a building for PayPal, an international e-commerce business allowing payments and money transfers to be made through the Internet.

One Payment Way, Phoenix, AZ

One Payment Way, Phoenix, AZ

As I was driving by the entrance to their building I couldn’t help but smile. The name of the dedicated street that entered their site is One Payment Way. It’s clear from this effort that management at PayPal understands that a brand is simply everything. This is brilliant branding and also reflects that the company has a sense of humor.

Every day commuters not only see the bold company name on the side of the building but also are consistently reminded of the services that PayPal performs.

As you continue to develop and enhance your brand think about clever ways that you can capture mindshare with your customers. Gain some inspiration from the PayPal initiative to name a road about the services they offer. Remember it’s the little experiences you share that reflect your brand.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on KVSF 101.5 FM.

© 2014 Once a Day Marketing™. All rights reserved.

Filed in: 7Ps of MarketingInspirationPhysical Evidence
Tagged with:

About the Author ()

Leave a Reply

Back to Top