Small Gestures Reinforce a Brand

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how even small gestures can reinforce a brand in the mind of customers.

We have said many times that a brand resides in the mind of the customer and is comprised of simply everything. When you consider your brand and the elements that support it, whether in a brick and mortar location, in print or online, don’t forget about the less obvious items that will stick with customers when they see them.

For example, on a recent visit to a local establishment called Angel’s Bakery & Café, there were a number of decorative items that aligned with the brand. One in particular caught my attention. If you look closely at the photo, you will notice that the shape of the lighting on the wall mural form the shape of a heart around the restaurant’s logo.

Clever touches such as this convey the essence of the brand and reinforce the brand message. They also tell customers that you have put thought into the space, website or advertisement to enhance their experience with your brand. Paying this kind of attention to detail goes a long way to consumers recalling your brand favorably.

When you are ready to enhance your store, ads or website, keep this important point in mind and determine how you can cleverly update items to be more reflective of the brand.

Once a Day Marketing™ inspires clients to brand bold.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501.1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Inspiration • Physical Evidence • Tactics
Tagged with: 7Ps of Marketing • Angel's Cafe • James Glover • once a day marketing • physical evidence • that branding guy