Tag: 7Ps of Marketing

Creating a Great Marketing Team

October 30, 20130 Comments

Once a Day Marketing™ featured video blog: Five Characteristics of a Great Marketing Team Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing how to build a great marketing team. In his book The Five Dysfunctions of a Team, Patrick Lencioni describes the factors […]

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Branding a Solar Energy Installer

October 28, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding Positive Energy Solar Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are talking about branding with a New Mexico solar energy company. On our radio show Ask Those Branding Guys, we spoke with […]

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Growth Strategies for Your Business

October 28, 20130 Comments

Once a Day Marketing™ featured video blog: New Growth Strategies for Your Business Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are discussing new products and expansion into new markets. New products can create buzz among consumers, keep a brand top of mind and boost […]

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7Cs of Successful Inbound Marketing: Part 2

October 23, 20130 Comments

Today is Digital Friday at Once a Day Marketing™ and we are concluding a two-part series highlighting our 7Cs of Successful Inbound Marketing©. If you are launching or managing a social media campaign, it’s important to ensure you address each of the 7Cs which include: Commitment, Customers/Clients, Campaign, Content, Consistency, Capture and Cultivate. Today we […]

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