Creating a Great Marketing Team

October 30, 20130 Comments

Once a Day Marketing™ featured video blog: Five Characteristics of a Great Marketing Team

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing how to build a great marketing team.

In his book The Five Dysfunctions of a Team, Patrick Lencioni describes the factors that hinder outstanding team performance. We thought it would be fun to flip that around and discuss the five characteristics that make a great marketing team.

Let’s take a look at each one of the elements in Lencioni’s model. The first is trust. An environment that promotes trust is one in which team members will be able to take risks, ask for help and be given the benefit of the doubt. Second is conflict. Teams need some amount of conflict to generate engaging conversation when brain storming new ideas and discussing critical topics.

Next is commitment. All team members should be on the same page, align with the goals and move forward without hesitation. Fourth is accountability. This factor is a very important to success. Ensure team members are accountable for their tasks. Apply pressure on them to follow through to completion if necessary.

Lastly is attention to results. All team members should be goal driven and able to deliver on their assigned tasks.

Trust, conflict, commitment, accountability and attention to results; these are the five factors of a great team. Focus on pulling together individuals with these skills. Start by selecting one characteristic that you think is the most important to begin working on to improve your team. If you spend time working hard to build your team, you are going to have great marketing results in the coming years.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on KVSF 101.5 FM.

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