Promotion
Using PR to Promote Your Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at a different way to promote your brand message. Media outlets are constantly seeking new and interesting content to share with their audience. PR, publicity, or Public Relations is the promotion of a news item to the media and […]
Components of Great Ad Copy
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the key components to creating a great print advertisement. The guideline is the 40/40/20 Rule and it’s very straight forward: • 40% of the ad should be about your target audience • 40% describing the offer • 20% […]
Albuquerque CVB’s Brand New Brand
Listen to our featured Ask Those Branding Guys™ radio show podcast: Albuquerque’s New Brand for the Convention and Visitors Bureau Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing for the City of Albuquerque Convention and Visitors Bureau. Joining […]
Branding a Santa Fe Videographer
Listen to our featured Ask Those Branding Guys™ radio show podcast: Story Maker Videographer Bobby Levin Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing with a Santa Fe videographer. Joining us on the show was Bobby Levin, owner […]
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