Branding a Santa Fe Videographer

September 15, 20150 Comments

Video Maker Bobby Levin

Video Maker Bobby Levin

Listen to our featured Ask Those Branding Guys™ radio show podcast: Story Maker Videographer Bobby Levin

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing with a Santa Fe videographer.

Joining us on the show was Bobby Levin, owner of Bobby Levin Video. For the past ten years he has been creating personal videos that capture the life stories of individuals to be preserved for children and grandchildren.

Levin’s biggest challenge is generating business; it is not easy to relate the emotional aspect of creating a video of your loved ones to keep their story alive. Those Branding Guys focused the conversations around reviewing the 7Ps of Branding to determine where there is potential for enhancement.

Levin shared that word of mouth referrals work well for him, he posts portions of the videos he creates on his website to allow potential customers to see the final product. Those Branding Guys suggested that Levin give customers a reason to refer clients. Perhaps he could reach out to customers that have a good experience and provide them with an incentive to refer Levin to family and friends.

Social Media is another tactic that Levin can consider, focusing on younger audiences to gain attention for his services. Glover suggested starting with Facebook, Instagram and Twitter. Blogging is also an avenue that Levin could pursue. Once created, this inbound marketing mechanism will be available online 24/7/365.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on KVSF 101.5 FM.

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Filed in: 7Ps of MarketingPhysical EvidencePositioning (Bonus)ProcessProductPromotionStrategy
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