Promotion

Marketing Rule of 27

April 19, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we’re going to look at a fascinating study conducted about 10 years ago called the Marketing Rule of 27. Have you ever wondered how much advertisement you have to place before there are enough impressions absorbed by your potential customers to make […]

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Branding the New Mexico Hospitality Association

April 14, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: The New Mexico Hospitality Association Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™,we discussed branding and marketing of a new association. Joining us on the show was Jen Schroer CEO of the […]

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Branding An Emerging Publishing Company

April 7, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Upland Avenue Publishing Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a new self-publishing company. Joining us on the show was April Sheris of Upland Avenue […]

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Create Anticipation for Your New Product

March 30, 20150 Comments

Hello. I’m Jim Glover that branding guy for Once a Day Marketing™. Today we are looking at creating the right amount of attention for the introduction of a new product or service. Generating buzz or hype is a great way to create anticipation and excitement for customers around the launch of something new. Many companies […]

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