Promotion
Starbucks: Enhancing the Customer Experience
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at how Starbucks is doing a fantastic job of enhancing their customer experience. Starbucks is a brand that understands the importance of taking care of each and every customer. They know their brand means a lot more than just […]
Customer Moments and User Generated Content
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at a way to enhance your brand and business by empowering your followers to share their customer moments through User Generated Content. In previous Once a Day Marketing blogs we’ve discussed the growth of smart phones with cameras, the […]
Branding An Exciting Fundraising Effort
Listen to our featured Ask Those Branding Guys radio show podcast: $50,000 Dream Wedding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed an innovative way to raise money for a non-profit. Joining us on air were Sandra and Robert Rivera, Executive […]
Milk Life: Shaking Up the Milk Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the recent retirement of the ad campaign “got milk?” in favor of the new “Milk Life.” For the past 20 years, the American dairy industry has promoted “got milk?” in its effort to keep milk top of mind […]
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