Positioning (Bonus)

Brewers Guild Promotes Member Brands

November 19, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: New Mexico Brewers Guild Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing how a statewide brewer’s guild is working hard to promote its member craft beer brands. On our radio show Ask […]

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Be a Top Social Business

November 15, 20130 Comments

Once a Day Marketing™ featured video blog: Becoming a Social Business Hello. I’m Jim Glover that branding guy with Once a Day Marketing™. Today is Digital Friday and we are continuing our conversation on the importance of being a social business. Becoming a social business is more than just using social media channels like twitter […]

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Branding an Art Gallery in Santa Fe

November 12, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Marketing is a Work of Art Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing branding an art gallery. On our radio show Ask Those Branding Guys, we spoke with Darrell Hilley, Owner […]

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Specializing and Being Unique, Compelling and Believable

November 5, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Paulsen Marketing and Specializing a Brand Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are asking you to review whether or not your brand is specialized as well as unique, compelling and believable. On […]

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