Tag: that branding guy

Creating a Community Brand

July 1, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: Branding the Farmington CVB Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the process of creating a community brand. Joining us on the show was Tonya Stinson, Executive Director of the […]

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Artistic Component of Community Branding

June 24, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: Community Branding with EFG Creative Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the artistic side of community branding. Joining us on the show were Eric Garcia and Darren Higgs of […]

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The Secret for Creating a Great Ad

June 23, 20140 Comments

Once a Day Marketing™ featured video blog: What Makes a Good Ad Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the keys to creating a great print advertisement. The first guideline is the 40/40/20 Rule and it’s very straight forward. 40% of the ad should be […]

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Happy with Your Brand Identity?

June 16, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a quick look at your brand identity and asking whether or not you should think about changing it. Brand identity is how you want to be perceived in the market by your customers. It’s comprised of such things at […]

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