Tag: that branding guy

Branding Expectations for Authors

James Glover • September 9, 2014 • 0 Comments

Listen to our featured Those Branding Guys radio show podcast: Author Daniel Gibson and Branding a New Book Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tactics and strategy for the author of a new book to consider. Joining us on […]

Top 10 Branding Tips

James Glover • August 26, 2014 • 0 Comments

Listen to our featured Those Branding Guys radio show podcast: Ask Those Branding Guys Top 10 Branding Tips Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we shared our Top 10 branding and marketing activities that all business should be doing to achieve […]

Truth in Advertising

James Glover • August 25, 2014 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the importance of creating the right expectations for your customers through your advertising. There is an absolutely brilliant metaphor for advertising that I want to share with you. I wish I had thought of it, however, credit goes […]

New Mexico Certified Chile Brand Sizzles

James Glover • August 20, 2014 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the strength of regional branding efforts. We are all very familiar with Champagne from France, Florida oranges and Kobe beef from Japan. Why? These regions have staked a claim to their tasty products and have spent decades managing […]