Tag: that branding guy

Capturing the Latino Market

March 3, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Javier.LA – Latino Branding Experts Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding with a focus on the Latino market. Joining us on the show were Javier Samudio, Founder, […]

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Is Rebranding Worth the Risk?

March 2, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at risks and rewards of rebranding your company. There are many circumstances that may prompt a company to rebrand including use of a name that is too common or confusing or even a name that has taken on another […]

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Branding a Custom Wood Furniture Manufacturer

February 24, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Dapwood Custom Furniture Manufacturer Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding for a New Mexico custom furniture manufacturer. Joining us on the show was Gregg Mich, owner, and […]

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Branding With a Focus on Millennials

February 22, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at brand message targeted at the Millennial Generation. Millennials or Generation Y, are generally considered to be young adults with birthdays between the 1980s and early 2000s. According to the Pew Research Center, this year the Millennials […]

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