Tag: 7Ps of Marketing
Differentiating Through Customer Service
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at how great customer service can differentiate a brand. Recently I read a blog by Tricia Morris at Parature, a Microsoft company, that highlighted 5 key words of advice from Sir Richard Branson about customer service and how it […]
Starbucks: Enhancing the Customer Experience
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at how Starbucks is doing a fantastic job of enhancing their customer experience. Starbucks is a brand that understands the importance of taking care of each and every customer. They know their brand means a lot more than just […]
Branding the Georgia O’Keeffe Museum
Listen to our featured Those Branding Guys radio show podcast: Georgia O’Keeffe Museum and Marketing Manager Mara Christian Harris Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding and marketing of a legendary artist. Joining us on air was Mara […]
Enhancing Your Brand Through Transparency
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the trend to enhance brands through transparency. Given the advent of the Internet and social media, it’s difficult today for a brand, even when desired, to stay below the radar of its customers and critics. Stories, good or […]
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