How to Keep Your Brand Top of Mind

James Glover • October 9, 2013 • 0 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Toyota Beaver Santa Fe

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing branding with Santa Fe auto dealership Beaver Toyota Scion.

On our radio show Ask Those Branding Guys, we spoke with Jerry May, Sales Manager at Beaver Toyota Scion, about defending their market share and staying top-of-mind with customers and prospective customers through saturating the market place with advertising.

Glover asked May why Beaver Toyota Scion is so successful at maintaining their outstanding market presence. May replied that radio and television are their most successful advertising channels for creating awareness as long as the message is shared consistently; then delivering on that brandline promise of “We’re Gonna Wow You.”

At Beaver Toyota the team strives to exceed customer expectations for price, value and service. Employees are treated well and this is reflected in how they respond to customers. According to May, buying the vehicle is where the customer experience really begins

May’s top tips for successful advertising are to be prepared for customers when they do come in and empower employees to make decisions at some level to enable them to wow their customers.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

Filed in: 7Ps of Marketing • Action Wednesday • Day of the Week • Promotion