Build Brand Confidence with Guarantees

May 1, 20130 Comments

Once a Day Marketing™ featured video blog: Build Brand Confidence with Guarantees

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are talking about guarantees and how they can enhance your brand and customer confidence.

A guarantee is a formal promise that a certain condition will be fulfilled. A guarantee increases the confidence of your buyers by minimizing purchase risk. If a customer is undecided regarding a purchase, the guarantee expressing your confidence in your product may positively impact the consumer decision. Guarantees also enhance the brand, when you believe in your company and product, so will your customers.

If you truly believe in your company, product or service, why not offer a guarantee? Ensure the guarantee makes sense and instills confidence in buyers that you back your product.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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Filed in: 7Ps of MarketingAction WednesdayDay of the WeekPromotion

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