Strategy
Branding the Georgia O’Keeffe Museum
Listen to our featured Those Branding Guys radio show podcast: Georgia O’Keeffe Museum and Marketing Manager Mara Christian Harris Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding and marketing of a legendary artist. Joining us on air was Mara […]
Enhancing Your Brand Through Transparency
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the trend to enhance brands through transparency. Given the advent of the Internet and social media, it’s difficult today for a brand, even when desired, to stay below the radar of its customers and critics. Stories, good or […]
Branding a Boutique Chocolate Maker
Listen to our featured Those Branding Guys radio show podcast: CG Higgins Confections Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding and marketing of a artisan chocolate maker. Joining us on air was Chuck Higgins, owner of C.G. Higgins […]
Branding the Rock Band Heart
Listen to our featured Those Branding Guys radio show podcast: Ben Smith Drummer with Heart Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding of rock and roll hall of fame band Heart. Joining us on air was Ben Smith, […]
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