Strategy

New Tour Company Finds Niche in New Mexico

August 24, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Turquoise Tours in New Mexico Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a new tour company. Joining us on the show was Lindsay Mapes – […]

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Reach Target Audience with Proximity Marketing

August 21, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at proximity marketing. For those of you not familiar with the concept, proximity marketing is the wireless distribution of advertising information at a specific location or within certain boundaries. As mobile phones and other technology proliferate, more […]

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Hospitality Program Stresses Customer Service

August 17, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Santa Fe Community College Hospitality and Tourism Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of customer service for your brand. Joining us on the show was Katherine […]

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Enhance Your Brand’s Communication

August 15, 20160 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are focusing on how to enhance presentations to make information easier for people to absorb. Presenting information on slides, electronic communications and even on paper is how you share information about your company, brand, products or services. However, not all communications are […]

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