Strategy

An Innovative Product Takes Flight

July 28, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Innovative Hummeze Product Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed creating the brand and marketing of a new product. Joining us on the show was Rebecca Evanko. She and […]

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Social Media: Where Content is King

July 25, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are talking about generating content to promote your brand and ensure a consistent presence on social media. The concept that “Content is King” is more true now than ever. We are looking at content management and what that means to your […]

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Branding Rock Drummer Ben Smith

July 20, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Ben Smith Music Company Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a rock musician. Joining us on the show was Ben Smith, drummer for the […]

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Branding with Social Media

July 18, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are talking about branding and harnessing the power of social media. Social media channels are an inexpensive ways to reach target customers. Many businesses hesitate to jump into social media for a variety of reasons. There is a “fear factor” which […]

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