Strategy

Branding An Emerging Publishing Company

April 7, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Upland Avenue Publishing Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a new self-publishing company. Joining us on the show was April Sheris of Upland Avenue […]

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Create Anticipation for Your New Product

March 30, 20150 Comments

Hello. I’m Jim Glover that branding guy for Once a Day Marketing™. Today we are looking at creating the right amount of attention for the introduction of a new product or service. Generating buzz or hype is a great way to create anticipation and excitement for customers around the launch of something new. Many companies […]

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Branding Joseph’s Lite Cookies

March 24, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Joseph’s Lite Cookies with Joseph Semprevivo Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing for a national cookie manufacturer. Joining us on the show was Joseph Semprevivo, […]

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Capturing the Latino Market

March 3, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Javier.LA – Latino Branding Experts Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding with a focus on the Latino market. Joining us on the show were Javier Samudio, Founder, […]

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