Promotion

Is Rebranding Worth the Risk?

March 2, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at risks and rewards of rebranding your company. There are many circumstances that may prompt a company to rebrand including use of a name that is too common or confusing or even a name that has taken on another […]

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Branding With a Focus on Millennials

February 22, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at brand message targeted at the Millennial Generation. Millennials or Generation Y, are generally considered to be young adults with birthdays between the 1980s and early 2000s. According to the Pew Research Center, this year the Millennials […]

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Branding Impact of The Bachelor TV Series

February 17, 20150 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Bachelor TV Series Profiles Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed the impact of The Bachelor TV show’s recent filming in Santa Fe. Joining us on the […]

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Branding New Mexico’s Rail Runner Commuter Train

February 10, 20150 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: New Mexico Rail Runner Commuter Train Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding with the New Mexico Rail Runner. Joining us on the show was Jay Faught, Marketing […]

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