Process
Choosing Your Advertising Agency
Once a Day Marketing™ featured video blog: Selecting Your Advertising Agency Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. It’s Recon Thursday and we are continuing our series looking at outsourcing marketing support for your company. Our focus today is on Advertising Agencies. Advertising agencies will create your branding and marketing […]
Understanding Your Customer Loyaltyscape
Once a Day Marketing™ featured video blog: Do You Know Your Cutomer Loyaltyscape Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are sharing our model to categorize the loyalty of your customers. There are numerous, very technical ways to zero in on the buying behavior […]
Choosing the Right Branding Consultant
Once a Day Marketing™ featured video blog: Selecting Your Branding Consultant Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are continuing our series about outsourcing branding and marketing support for your company with a discussion around Branding Consultants. In Part I we examined assessing whether […]
Building Your Marketing Action Plan
Once a Day Marketing™ featured video blog: Developing Your Marketing Action Plan Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing the importance of creating a good marketing action plan. The marketing action plan (MAP) is a valuable tool to identify the critical marketing […]
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