Process

Allocating Marketing Resources

James Glover • December 2, 2013 • 0 Comments

Once a Day Marketing™ featured video blog: Is Your Brand a Cash Cow Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and today and we are discussing the Boston Consulting Group Growth-Share Model of where to allocate marketing resources. BCG created this growth-share model in 1970 but […]

Choosing the Right Media Producer

James Glover • November 27, 2013 • 0 Comments

Once a Day Marketing™ featured video blog: Selecting a Media Producer Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. It’s Recon Thursday and we are continuing our series looking at outsourcing marketing support for your company. Our focus today is on Media Production. Media is a vital tool to promote your […]

Consumer Adoption of Innovation

James Glover • November 23, 2013 • 0 Comments

Once a Day Marketing™ new featured video blog: How Consumers Adopt to Innovation Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we’re looking at Everett Roger’s diffusion of innovation model and how it will assist you to understand your customer’s adoption patterns for new product innovations. […]

Blogging Enhances Traffic and Lead Generation

James Glover • November 21, 2013 • 0 Comments

Once a Day Marketing™ featured video blog: Impact of Long-Term Blogging Hello. I’m Jim Glover that branding guy for Once a Day Marketing™. Today is Digital Friday and we are looking at a study by HubSpot on the impact of long term blogging. HubSpot completed a study involving 7,000 of their customers who answered questions […]