Process

A Look at Inbound Marketing

January 25, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today we are taking a look at inbound marketing is and why it is important for your business. Inbound Marketing is a permission-based marketing strategy that enables potential customers to find your company at their convenience. Advertising content is created and distributed using […]

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Are Your Marketing Results Measuring Up?

January 20, 20150 Comments

Hello, I’m Marianne Tenenbaum, contributing blogger to Once a Day Marketing™. Today we are looking at measuring results of your marketing campaigns. A popular maxim in process improvement says you can’t improve what you don’t measure. This applies to marketing efforts as well. How are you determining the success of your marketing campaigns? Do you […]

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The Best of Ask Those Branding Guys Radio Show 2014

December 23, 20140 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: The Best of Ask Those Branding Guys 2014 Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we looked back at the best of our 2014 branding guests. What a great year. Co-Host […]

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Branding a World Class Museum

December 10, 20140 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Anderson Aburzzo Albuquerque International Balloon Museum Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a unique museum right here in Albuquerque, NM. Joining us on the […]

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