Process

You Should Be Using Proximity Marketing

October 26, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at proximity marketing. I read an article recently by Forbes contributor Greg Petro on how proximity marketing is becoming a major tactic to drive retail sales. For those of you new to the concept, proximity marketing uses wireless and […]

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Ensuring High Esteem for Your Brand

October 20, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at an essential component of brand stature: esteem. The Y&R Brand Asset Model addresses brand stature and brand strength, two critical components of a Power Brand. (I recommend you take a moment to study more about the Y&R Brand […]

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Capturing Customers for Life

September 28, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the importance of knowing and catering to your existing customers. Pop quiz. Do you spend more time retaining existing customers or attracting new ones? Both are important strategies but when it comes to branding taking care of your […]

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Branding Expectations for Authors

September 9, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: Author Daniel Gibson and Branding a New Book Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tactics and strategy for the author of a new book to consider. Joining us on […]

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