Process

Branding a Statewide Organization

James Glover • April 28, 2015 • 0 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: NewMARC and The Ristra Project Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed increasing brand awareness for a state-wide organization. Joining us on the show were Tim Armer and Jeff […]

Marketing Rule of 27

James Glover • April 19, 2015 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we’re going to look at a fascinating study conducted about 10 years ago called the Marketing Rule of 27. Have you ever wondered how much advertisement you have to place before there are enough impressions absorbed by your potential customers to make […]

Branding the New Mexico Hospitality Association

James Glover • April 14, 2015 • 0 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: The New Mexico Hospitality Association Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™,we discussed branding and marketing of a new association. Joining us on the show was Jen Schroer CEO of the […]

Branding Joseph’s Lite Cookies

James Glover • March 24, 2015 • 0 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Joseph’s Lite Cookies with Joseph Semprevivo Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing for a national cookie manufacturer. Joining us on the show was Joseph Semprevivo, […]