Positioning (Bonus)
Experience Your America Tagline
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at taglines and brandlines. I am working with a client right now to develop a new tagline so taglines have been on my mind. I always pay attention to cleaver slogans; it’s one of my hobbies. With the Launch […]
New Mexico Certified Chile Brand Sizzles
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the strength of regional branding efforts. We are all very familiar with Champagne from France, Florida oranges and Kobe beef from Japan. Why? These regions have staked a claim to their tasty products and have spent decades managing […]
The Creation of a New Brand
Listen to our featured Those Branding Guys radio show podcast: Branding the New Pony Jo Urban Market Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the launch of a new brand. Joining us on the show were Matthew Gregory owner of […]
Is Your Brand Unique, Compelling and Believable?
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at a small business in Victoria, Canada that understands the vital elements of a strong brand. I often talk about how important it is to ensure your brand is unique, compelling and believable. On a recent trip to Canada […]
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