Positioning (Bonus)
Considerations When Rebranding
Listen to our featured Ask Those Branding Guys radio show podcast: The New Hat Baking Company and Amber Davis Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a company in the process of re-branding. Joining us on […]
Ensuring High Esteem for Your Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at an essential component of brand stature: esteem. The Y&R Brand Asset Model addresses brand stature and brand strength, two critical components of a Power Brand. (I recommend you take a moment to study more about the Y&R Brand […]
Taking On Big Insurance with Mobile Marketing
New Mexico-based Blue Chip Insurance taking on the big insurance companies using this messaging deployed via mobile marketing wrapped on a city bus. Will it be successful to create awareness and consumer interest? What do you think?
Branding Chat with Bunnies by the Bay
Listen to our featured Ask Those Branding Guys radio show podcast: Jeanne-Ming Hayes, president, Bunnies by the Bay Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a company that desires to enable its customers to “give glad […]
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