Positioning (Bonus)
Firing Up the Branding of an Iconic Event
Listen to our featured Ask Those Branding Guys radio show podcast: Zozobra Event in Santa Fe, NM Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of an iconic Santa Fe, New Mexico event. Joining us on the show […]
Branding a Unique and Local Radio Station
Listen to our featured Ask Those Branding Guys radio show podcast: KBAC 98.1 Radio Free Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of successful radio station. Joining us on the show was Ira Gordon – […]
Branding the DeLorean Motor Company
Listen to our featured Ask Those Branding Guys radio show podcast: DeLorean Motor Company Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of an iconic brand that is making a comeback. Joining us on the show was James […]
Core Competency Can Differentiate Your Company
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking into how to differentiate your brand through core competency. Core competency is the skill or production technique your business employs to deliver value to customers and is the central component of your company’s culture. There are three aspects of […]
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