Positioning (Bonus)

True Branding for New Mexico

August 10, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: New Mexico True Podcast Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of the State of New Mexico. Joining us on the show was Rebecca Latham, New […]

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Know Your Brand Purpose

August 8, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are talking about ensuring customers know why you are in business. Companies generally have a mission and vision statement that are shared internally so management, employees and any other stakeholders know the purpose and values of the company and how they […]

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Non-Profit Cooking Up a Great Brand

August 3, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Cooking with Kids Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a local organization. Joining us on the show were Lynn Walters, Anna Farrier and Cheryl […]

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An Innovative Product Takes Flight

July 28, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Innovative Hummeze Product Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed creating the brand and marketing of a new product. Joining us on the show was Rebecca Evanko. She and […]

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